What can design bring to the world of plenty ? A new form of newness : the one emerging from the existing, created with old and common materials surrounding us daily.
Denim : the most universal fabric that has given birth to the most destructive industry in fashion.
The need to find systems to reuse the tones of discarded denim is becoming urgent.
What if we could directly recreate material surfaces through continous fiber to fabric process ?
This is about letting the fibers organizing themselves in their second life without controlling 100% percent of it, but creating new appealing aesthetic values from it. Blurring the boundary between craft and industrial manufacturing.