What can design bring to the world of plenty ? A new form of newness : the one emerging from the existing, created with old and common materials surrounding us daily.

Denim : the most universal fabric that has given birth to the most destructive industry in fashion. 􏰀􏰁􏰂􏰃􏰄 􏰂􏰆 􏰂􏰇 􏰈􏰉􏰇􏰇􏰂􏰊􏰄􏰃􏰋 􏰌􏰍􏰎􏰏􏰐􏰑􏰄􏰏􏰒 􏰆􏰁􏰄 􏰓􏰄􏰄􏰏 􏰆􏰎 􏰔􏰓􏰏
The need to find systems to reuse the tones of discarded denim is becoming urgent.

What if we could directly recreate material surfaces 􏰕􏰍􏰎􏰈through continous fiber to fabric process ?
This is about letting the fibers organizing themselves in their second life without controlling 100% percent of it, but creating new appealing aesthetic values from it. Blurring the boundary between craft and industrial manufacturing. 􏰉􏰓􏰏 􏰂􏰓􏰏􏰐􏰇􏰆􏰍􏰂􏰉􏰃 􏰇􏰆􏰉􏰓􏰏􏰉􏰍􏰏􏰂􏰚􏰄􏰏 􏰈􏰉􏰓􏰐􏰕􏰉􏰑􏰆􏰐􏰍